In fact, 75% of the surveyed non-profits utilize social media or Web 2.0 strategies to assist their fundraising and/or outreach efforts. And, non-profits are much more likely than Fortune 500 companies to blog!
Maybe it's just me, but I'm not that surprised. Corporate blogging opens up a whole can of worms. Non-profits are often smaller, perhaps with fewer regulations, than Fortune 500 companies... though this study did look at the largest US non-profits. Or, perhaps non-profits are more likely to pursue "free" marketing like social media.
Why do you think non-profits are more likely to use social media than other groups?
Study Details: The Center performed a telephone survey of the 200 non-profits named by Forbes Magazine as the largest US charities in 2006. Over 1/3 answered, which is a great response rate and makes the data statistically significant. More details are available at the Center for Marketing Research website.